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UTM Link Builder

Add campaign parameters to any URL, keep the parameters it already has, and follow one clear naming convention.

Build a campaign URL

Parameters: 0 · Link length: 0
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Existing parameters and the hash are preserved, and every campaign value is lowercased with spaces turned into hyphens.

How to use the UTM Link Builder

  1. Paste the destination URL, including any parameters you already use.
  2. Fill in the campaign source, medium, campaign, term and content values.
  3. Copy the finished link and use it in the email, ad or social post.

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Frequently Asked Questions

Common questions about the free online utm link builder.

A UTM link is a URL with campaign parameters that tell analytics where a visit came from, such as source and medium.
utm_source, utm_medium and utm_campaign are the three that matter most. utm_term and utm_content are optional.
Yes. Newsletter and newsletter are stored as two different sources, so keep every value lowercase and consistent.
Use lowercase words joined by hyphens, avoid spaces and include a theme or date, for example spring-sale-2026.
Campaign URLs create duplicates, so the page should still keep a canonical tag that points to the clean URL.
Yes. The builder keeps the parameters already in the URL, replaces any old campaign values and keeps the hash.
No, because internal campaign links overwrite the real referrer in analytics and make reports harder to trust.
One custom name and value pair is offered here. Add more to the URL first and then rebuild the campaign link.

Last updated: October 10, 2026