Pricing Calculator

Turn a cost and a target margin into a price, and compare that price at several common margins.

Price from cost and margin

Cost per unit Target margin %

Selling fees %

Selling price: —

Profit per unit: —

Markup: —

Price with fees: —

Working: —

Selling fees are a percentage of the price, such as payment processing, and are added on top of the margin price.

Enter your cost per unit, including materials and packing.
Set the target margin you want to earn on each sale.
Press Calculate price to see the price, the profit and a table of common margins.

Common questions about the free online pricing calculator.

Divide the cost by one minus the margin as a decimal. For a 40 percent margin on a cost of 30, the price is 50.

Margin is a share of the price, not of the cost, so you must divide by one minus the margin to recover the price.

A 50 percent margin needs a 100 percent markup, so the price is exactly double the cost.

A fee percentage is a share of the price, so the fee price is the margin price divided by one minus the fee rate.

It depends on the sector. Retail often works on 40 to 60 percent margins, while services can be higher.

Markup measures profit against cost, so for the same profit it is always a larger percentage than the margin.

Yes. Enter your cost per hour or per project as the unit cost and the margin works out the same way.

The price would need to be infinite, so the calculator explains that the target is impossible instead of guessing.

Prices here exclude tax. Add any sales tax to the final price after the margin has been applied.

Yes. It is free, needs no account and every figure stays inside your browser.

Last updated: October 10, 2026